Our Approach
Shutting down global online illegal wildlife trade requires an integrated, international solution. WWF, TRAFFIC and IFAW are collaborating with companies across continents to unite the industry and maximize impact for reducing wildlife trafficking online.
The Coalition is convening dialogues to share lessons learned and best practices. As wildlife experts, WWF, TRAFFIC and IFAW also provide companies with updated global and regional trade trend data, training materials, policy guidance and educational information for users to help spot illegal products.
To meet this ambitious target, Coalition members agree to a multifaceted approach, acknowledging that there is no one solution to shutting down online trade routes for wildlife cyber-criminals.
Coalition Companies
37 Entertainment, 7788, Alibaba, Artron, Baidu, Baixing, Deine Tierwelt, Douyin, eBay, Etsy, Google, Hantang Collection, Huaxia Collection, Huya, Kuaishou, Kupatana, Lazada, leboncoin, letgo, Mall for Africa, Marche.Fr, Mercado Libre, Meta, Microsoft, OfferUp, OLX Group, Pinterest, Poshmark, Quoka, Qyer, Rakuten, Ruby Lane, Sapo, Shengshi Collection, Sina, Sougou, Tencent, TikTok, Tortoise Friends, Visual China Group, Wanwudezhi, Weipaitang, Wen Wan Tian Xia, Zhong Hua Gu Wan, Zhang Yan, Zhuanzhuan, 58 Group
Convened by:
Partner companies agree to:
Develop a tailored Company Action Plan with the Coalition
Enhance staff ability to detect illegal wildlife products
Roll out user awareness raising materials and citizen monitoring programs to mobilize the public to do their part to stop wildlife trafficking online
Collaborate with the academic community and other companies to advance automated detection for identification of endangered species content across online platforms
Participate in Coalition meetings and events, share learning and best practices with Coalition members, and consider long-term options for sustained reduction in wildlife trafficking online
Current Progress
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