Offline and In the Wild - IFAW

In 2018, WWF, TRAFFIC and IFAW launched the Coalition to End Wildlife Trafficking Online with 21 of the world’s biggest online technology companies after years of behind-the-scenes collaborations bringing companies to the table. The Coalition brings together e-commerce, search and social media companies across the world in partnership with these three leading wildlife organizations that support this industry-wide approach to reduce wildlife trafficking online on company platforms by 80% by 2020. This bold and ambitious goal has inspired 34 global online technology companies to join forces and proactively tackle the issue of illegal wildlife trade online before it becomes unstoppable.